Resume

LARA BERENDT

TECHNOLOGY MARKETING MANAGER
Content Evangelist | Data Distiller | Problem Dissector | Project Manager Extraordinaire

 

Experience

Brand Manager, AffiniPay, 2017–present

  • Re-launched CPACharge brand, leading 300% leads growth, 76% sales growth YOY
    • Messaging and visual branding overhaul; complete website redesign
    • Competitive analysis, market research and buyer persona development
    • Buyer’s journey mapping and content strategy development
  • Lead cross-functional teams in integrated demand-generation campaigns
  • Launched 12 email nurture programs to qualify leads, increase conversions
  • Built frameworks for campaigns, messaging, editorial calendars and style guide
  • Created e-books (4), blogs, emails, websites, ads, videos, webinars and sales tools

Freelance Content Marketer, 2015–2017

  • Produced blogs, newsletters, emails, ads for tech companies and agencies
  • Advised on branding, digital marketing strategy and content strategy
  • Worked with Indeed, Somnio, Kuno Creative and Amherst InsightLabs

Content Marketing Manager, Indeed, 2015

  • Owned thought-leadership content strategy for Indeed's global events program
  • Identified speakers and delivered content for more than 50 events worldwide
  • Produced event presentations, agendas, blog content, emails videos and case studies
  • Inventoried, audited event content and defined processes to govern its use

Web Content Specialist, National Instruments, 2012–2015

  • Inventoried, audited content to manage content lifecycle and optimize web traffic
  • Developed Americas web content strategy and information architecture
  • Built web dashboards to track and optimize traffic, user behavior and leads
  • Launched social advertising strategy to meet regional marketing objectives

Copy Editor and Wires Chief, Austin American-Statesman, 2011–2012

  • Edited major metropolitan daily newspaper for style, grammar and accuracy
  • Selected national/international wire stories that were most relevant to local audience
  • Managed workflow calmly and independently in an intense, deadline-driven environment
     
 

Education

Bachelor of Journalism, 2011
University of Texas at Austin
Summa Cum Laude

 

Technical Skills

Marketo

Pardot

Adobe and Google Analytics

AP and Chicago Style Guides

Wordpress

Drupal

HTML

CSS