I'm a technology marketer with a passion for campaign strategy and using great content to build brands. I've worked in B2B tech marketing for 7 years, and before that, I cut my teeth in the journalism world.
Today, I manage the CPACharge brand for AffiniPay, a fast-growing payment technology company in Austin, Texas. As brand manager, I own the strategy and execution of all CPACharge marketing and demand generation initiatives. Using market research, data analysis and sales insights, I surface new opportunities to build brand awareness, drive demand and engender customer loyalty. I create a wealth of content and demand-gen materials to meet business goals, from e-books, guides, thought leadership presentations, blog posts and infographics to web content, ads and marketing emails.
I believe in the power and potential of data. I work continuously to measure and optimize every asset, tactic and channel at my disposal. From campaign and messaging development to project management and process analysis, I'm forever trying to learn, fix, and improve.