Lara Berendt

Hi! I'm a marketing manager with a decade of professional communications experience.














My Story

I'm a technology marketer with a passion for campaign strategy and using great content to build brands. I've worked in B2B tech marketing for 7 years, and before that, I cut my teeth in the journalism world.

Today, I manage the CPACharge brand for AffiniPay, a fast-growing payment technology company in Austin, Texas. As brand manager, I own the strategy and execution of all CPACharge marketing and demand generation initiatives. Using market research, data analysis and sales insights, I surface new opportunities to build brand awareness, drive demand and engender customer loyalty. I create a wealth of content and demand-gen materials to meet business goals, from e-books, guides, thought leadership presentations, blog posts and infographics to web content, ads and marketing emails. 

I believe in the power and potential of data. I work continuously to measure and optimize every asset, tactic and channel at my disposal. From campaign and messaging development to project management and process analysis, I'm forever trying to learn, fix, and improve.


integrated marketing strategy, campaign development and execution, content marketing, writing and editing, demand generation, lead generation, lead nurturing, sales enablement, brand positioning, competitive analysis, buyer persona development, email marketing, marketing automation, project management



Lara is an exquisite writer and content strategist. She takes a thoughtful approach to every project or assignment and has an impeccable eye for quality content. I thoroughly enjoy working with strategic minds, and Lara has one of the brightest!
— Jennifer King, Senior Content Marketing Manager, Indeed
Lara is an outstanding content strategist and marketer. She is very organized and pays meticulous attention to detail. She’s a rapid learner and approaches projects with first understanding the objectives and then recommending a thoughtful strategy. Lara is an absolute pleasure to work with and gets my highest recommendation!
— Olga Kazakova, Marketing Director, Indeed
Lara is an outstanding strategist and project manager. She is insightful, motivated, organized, and proactive. She always delivers more than expected, and brings innovative ideas to increase the impact of the projects she manages. She positively enhances all the programs and projects that she works on with her insight, analytic eye, creativity, intuition, detail orientation, and drive for results.
— Amie Madden, Section Manager, National Instruments
I’ve worked with Lara on projects and strategies to support the account-marketing department. She has always provided a strategic approach to her work and recommendations. Lara is a master of project management and ensures that her deliverables are solid, exceeding expectations and delivered on time.
— Joe Quinn, Section Manager, Account-Based Marketing, National Instruments


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