Content Evangelist | Data Distiller | Problem Dissector | Project Manager Extraordinaire



Brand Manager, AffiniPay, 2017–present

  • Re-launched CPACharge brand, leading 300% leads growth, 76% sales growth YOY
    • Messaging and visual branding overhaul; complete website redesign
    • Competitive analysis, market research and buyer persona development
    • Buyer’s journey mapping and content strategy development
  • Lead cross-functional teams in integrated demand-generation campaigns
  • Launched 12 email nurture programs to qualify leads, increase conversions
  • Built frameworks for campaigns, messaging, editorial calendars and style guide
  • Created e-books (4), blogs, emails, websites, ads, videos, webinars and sales tools

Freelance Content Marketer, 2015–2017

  • Produced blogs, newsletters, emails, ads for tech companies and agencies
  • Advised on branding, digital marketing strategy and content strategy
  • Worked with Indeed, Somnio, Kuno Creative and Amherst InsightLabs

Content Marketing Manager, Indeed, 2015

  • Owned thought-leadership content strategy for Indeed's global events program
  • Identified speakers and delivered content for more than 50 events worldwide
  • Produced event presentations, agendas, blog content, emails videos and case studies
  • Inventoried, audited event content and defined processes to govern its use

Web Content Specialist, National Instruments, 2012–2015

  • Inventoried, audited content to manage content lifecycle and optimize web traffic
  • Developed Americas web content strategy and information architecture
  • Built web dashboards to track and optimize traffic, user behavior and leads
  • Launched social advertising strategy to meet regional marketing objectives

Copy Editor and Wires Chief, Austin American-Statesman, 2011–2012

  • Edited major metropolitan daily newspaper for style, grammar and accuracy
  • Selected national/international wire stories that were most relevant to local audience
  • Managed workflow calmly and independently in an intense, deadline-driven environment


Bachelor of Journalism, 2011
University of Texas at Austin
Summa Cum Laude


Technical Skills



Adobe and Google Analytics

AP and Chicago Style Guides