Inbound marketing involves a lot of moving parts. People move through your content from browser to app to inbox and back again, expecting a consistent, intuitive experience at each engagement.
It takes awareness and some behind-the-scenes coordination to pull this off. If the user experience is compromised as people interact with your content from platform to platform or device to device, it can undermine your brand and put conversions at stake.
On the flip side, if you remove barriers to let people engage with you and your content seamlessly throughout the buyer journey, you’ll be better positioned to turn leads into sales, and you might even build a community of loyal advocates along the way.
Let’s explore some common usability issues that can hinder your inbound success.