A new year means new content marketing activities, and 2016 is expected to be bigger than ever: A whopping 76 percent of B2B marketers say they plan to produce more content this year than they did last year, and 72 percent of B2B content creators say their top priority for 2016 is to create more engaging content.
Amid all of this growth, content marketers might be feeling increased pressure to produce, along with fatigue at the prospect of content shock among their audiences. Rather than resigning to content mediocrity, use some of the tips below to reinvigorate your strategy and get your creative content juices flowing again.
1. Shed some weight
No, not from your waistline. Perform a content audit and retire any outdated, obsolete or underperforming pieces. If content has become embarrassingly stale or addresses a topic that’s no longer relevant to your business goals or audience, give it the heave-ho—it’ll be liberating.