Writing and EditingCategory
Instead of simply re-posting the news on your company blog, try creating unique and useful blog posts about these trending topics—in a word, newsjacking.
Here are some tips to reinvigorate your strategy and get your creative content juices flowing again.
Voice isn’t just for fiction writers. Consumers today hold brands to a higher standard than ever, expecting even e-commerce interactions to be genuine, authentic and engaging.
Last night a few of us had dinner at The Noodle Loft, which was featured on Anthony Bourdain’s show. It was pretty good. Later, we ended up in the bar district which was unsurprisingly saturated with expats.
Today was the first day that the smog lifted and blue sky was visible through wispy clouds. A cool, autumn-like breeze stirred all day.
I’m getting ready to catch a plane to Beijing Friday morning to complete my final undergraduate journalism course. Along with about 15 other students and a faculty member, I’ll be spending four weeks exploring China and doing grassroots reporting.
At the International Symposium on Online Journalism this weekend, one of the highlights was a panel discussion of the nonprofit online news model, and how to make it financially sustainable.