Learn how to use social listening to hone your buyer personas and serve your audience more personalized content.
Creating content that solves people’s problems and generates good vibes for your brand is half the task; paying to distribute it is the other half. Here’s how to budget for both sides of this content coin.
So easy to say, but so hard for many businesses to put into practice.
Both microblogging giants—Twitter in the West and Sina Weibo in China—have become bastions of global social-media culture. But the two platforms are not equally free and open.
At the International Symposium on Online Journalism this weekend, one of the highlights was a panel discussion of the nonprofit online news model, and how to make it financially sustainable.