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Who I amlara_berendt_head_shot_2015

  • A writer, editor and content strategist based in Austin, Texas
  • A grammar geek and word nerd who’s read the major stylebooks cover to cover
  • A bookworm with an eclectic library
  • A hyper-organized project manager with a penchant for planning
  • An analytical thinker who thrives on structuring information to improve clarity and logic

My experience

I’ve worked as a journalist, copy editor and marketing content strategist for the past five years, creating and editing content for news publications, websites and businesses. In ten years of professional experience, I’ve served a range of industries, from staffing and financial services to tech manufacturing and traditional print media. Throughout my career, I’ve sought to optimize people’s communications and the strategies that inform them.

I earned a bachelor’s degree in multimedia journalism at the University of Texas at Austin (literally aced it). Visit my LinkedIn page for additional details, and check out my Contently profile for oodles of writing samples.

What to expect when you work with me

  • Clearly defined scope of work, turnaround time and costs, so that there are no surprises
  • Professional, efficient email and phone communications, because your time is valuable
  • Content that is accurate, compelling and delivered on time

Praise for my work

“I am so thankful to have found Lara Berendt. Her writing is of the highest quality on a consistent basis, and she always takes the time to become an expert in each topic she takes on. With every assignment, I know she will turn in a draft that is near perfection, no matter how difficult the task. She even goes above and beyond to adhere to our style and guidelines, making my life a little bit easier (and who doesn’t want that in a contractor?!). I would highly recommend working with Lara if you want high-quality, well-written content.”

—Brianne Carlon Rush, VP of Operations, Kuno Creative

“Lara is an exceptional writer who always provides clean copy that’s well-researched, on target, on time and a joy to read. She’s able to tackle complex and technical topics with ease. Lara is insightful, highly motivated and an all-around pleasure to work with.”

—Carrie Dagenhard, Content Manager, Kuno Creative

“I have had the pleasure of working with Lara on several projects for IBM. Her writing skills and ability to understand and communicate complex subject matters have contributed greatly to the success of each project.

Lara has always demonstrated a proactive attitude, a diligent work ethic and an open mind to ideas and work dynamics that seek to reach creative common ground. On all projects Lara has been a fundamental creative team player. I have greatly enjoyed working with her, and hope to continue working with her in the future.”

—Alejandro Ramirez, Creative Lead, Somnio

“Lara is an exquisite writer and content strategist. She takes a thoughtful approach to every project or assignment and has an impeccable eye for quality content. During her time at Indeed, she was responsible for our event content strategy and was able to quickly help the team streamline content operations for our large-scale event program. She also worked with our research team to develop a data-driven presentation about labor market trends. I thoroughly enjoy working with strategic minds, and Lara has one of the brightest!”

—Jennifer King, Senior Content Marketing Manager,

“Lara is an outstanding content strategist, copy editor and marketer. She is very organized and pays meticulous attention to detail. Lara helped us streamline a large content events program, and quickly identified key opportunities for improvement. She’s a rapid learner and approaches projects with first understanding the objectives and then recommending a thoughtful strategy. Lara is an absolute pleasure to work with and gets my highest recommendation!”

—Olga Kazakova, Director of Product Marketing,

“Lara is an outstanding strategist and project manager. In her role as web specialist, she took the initiative to improve our content strategy and served as a strategic partner to our campaign managers. She is insightful, motivated, organized, and proactive. She always delivers more than expected, and brings innovative ideas to increase the impact of the projects she manages. She positively enhances all the programs and projects that she works on with her insight, analytic eye, creativity, intuition, detail orientation, and drive for results.”

—Amie Madden, Section Manager, Americas Marketing, National Instruments

“I hired Lara to edit academic writing for me, beginning with drafts of my dissertation chapters in January 2013. Initially, I was unsure what level of editing I would need or how quickly I would need drafts back so I relied on her expertise to help guide the process. She asked me a few pointed questions and helped me make the appropriate decisions efficiently. Lara was extremely helpful with each draft I sent her, providing medium to heavy editing along with developmental editing in organization and structure. Her assistance and comments were invaluable to me as I needed objective input on the clarity and organization of my writing, and another set of eyes to catch small errors or inconsistencies in the presentation of the research. In addition to single-authored work, she also helped bring a unified voice to an article I wrote with a colleague from another academic discipline. Although we lived in the same city at the time, Lara actually conducted all of this work remotely and I never worried about her responding or meeting her return deadlines. I appreciated her work so much that I have continued to send her editing work years after finishing my dissertation.”

—Summer Loomis, PhD in Middle Eastern Studies and Arabic, editing client

“Lara is a very fast learner and is meticulous in her editing. She receives and incorporates feedback well and has an outstandingly calm demeanor under pressure. She keeps a solid pace, especially when we were under the gun, and she is really great to work with overall.”

—Lisa Ogle, copyeditor, page designer, and content editor, Austin American-Statesman

“Lara Berendt is a hardworking reporter, meticulous researcher and editor, and a skilled journalistic writer. As such, she played an important role in Reporting China, the month-long reporting workshop in China sponsored by the University of Texas at Austin’s School of Journalism, and was a key contributor to its website, ChinaInFocus. I highly recommend her.”

—Tracy Dahlby, professor, School of Journalism, University of Texas at Austin

“Lara is a valuable asset to both the Americas web function and the Americas marketing organization as a whole. I have worked with Lara on on-line account marketing projects and strategies to support the account-marketing department. She has always provided a strategic approach to her work and recommendations. Lara is a master of project management and ensures that her deliverables are solid, exceeding expectations and delivered on time. Outside of her functional expertise, Lara also volunteers on projects that add value to the organization such as social media and leadership on SxSW.”

—Joe Quinn, Senior Group Manager, Americas Opportunity and Account Marketing, National Instruments

“Lara is a talented web designer and a great person to work with. She has been instrumental in developing a web presence for the US and Canada. She has ingenious web skills with an eye for detail. Lara is very innovative, and she is always looking for new solutions and fresh ideas that can advance her knowledge to exceed her client’s expectations and goals.”

—Patricia Villagomez, Account Marketing Specialist, National Instruments

“Lara is great at finding solutions and managing projects. She is very open to feedback and tries to see the high-level perspective of things. She is accessible to peers and offers her help at any time. She is definitely a learner and an innovation seeker, always up for trying new ways of doing something.”

—Paúl Sancho Solano, Online Marketing Coordinator, National Instruments