As best-selling author Ann Handley says, “Good writing anticipates what questions readers will have as they read a piece, and (before they ask them) it answers them.” And with new or unfamiliar technologies, people tend to have a lot of questions.
One of the biggest challenges for renewable energy companies is that many people are still unfamiliar with new brands and the technologies they’re selling. Your website visitors need basic questions answered before they’ll feel comfortable engaging with your company.
Create a conversation with your Web content by anticipating the questions people will have when they arrive on your site and explicitly addressing those questions up-front. Let’s look at five questions your prospects are likely to ask and how you can use your content to carry on a valuable conversation.