Voice isn’t just for fiction writers. Consumers today hold brands to a higher standard than ever, expecting even e-commerce interactions to be genuine, authentic and engaging.
Enterprise marketers have a huge, precarious, looming content problem. Content strategy and governance—to the rescue!
So easy to say, but so hard for many businesses to put into practice.
This year I’ll explore the ways digital communication innovations are changing the way people, businesses, and ideas interact with one another.
The SpaceX Dragon returned to Earth on Thursday, hailed as “triumphant from start to finish,” and heralded by many as a historic step in the new age of commercial space flight. Image courtesy of NASA.
The stereotype of Texas involves more than Western attire. It’s an attitude — a certain swagger.
The nation’s poverty rate is at its highest level since 1991, but poverty in Texas is even worse. Check out this blog post I wrote for The Texas Observer on the troubling new poverty data.